INDIA and other emerging markets like CHINA, AFRICA and many other Asian countries represent not only the largest potential consumer markets, they also represent testbeds for process, product and design innovation. However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about emerging markets; the People, Lifestyle, Society, Culture, Economic and Context of Use of the End Users in the emerging markets. 

USERLabAsia  (ULA) is a Research, Design & Innovation consulting company focusing on India and other emerging markets including China, Africa and other Asian countries. We help product and service companies to get deeper insight about these markets and discover & strengthen new design and innovation opportunities for these markets.  

USERLabAsia provide our clients range of services from Ethnography Research, to Design, to User Experience modeling, to Accessibility for creating innovative and well design products and services.  

We drive Design and Innovation by understanding What user's needs and desires are? How People behave and interact with the products & services? What is the environment and context of use? What are the technologies available and its limitations? and What the business needs and Goals are? using the User-Centric & Collaborative Design, Ethnography Research and Usability Engineering methods. These combined with interdisciplinary approach not only helps us creating products and services which are highly usable and innovative but also in envisioning new products, services and brands.