USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
   
 
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RESEARCH, DESIGN & INNOVATION FOR INDIA & EMERGING MARKETS

INDIA and other emerging markets like CHINA, AFRICA and many other Asian countries represent not only the largest potential consumer markets, they also represent testbeds for process, product and design innovation. However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about emerging markets; the People, Lifestyle, Society, Culture, Economic and Context of Use of the End Users in the emerging markets. 

USERLabAsia  (ULA) is a Research, Design & Innovation consulting company focusing on India and other emerging markets including China, Africa and other Asian countries. We help product and service companies to get deeper insight about these markets and discover & strengthen new design and innovation opportunities for these markets.  

USERLabAsia provide our clients range of services from Ethnography Research, to Design, to User Experience modeling, to Accessibility for creating innovative and well design products and services.  

 
 
HOW DO WE DESIGN & INNOVATE?

We drive Design and Innovation by understanding What user's needs and desires are? How People behave and interact with the products & services? What is the environment and context of use? What are the technologies available and its limitations? and What the business needs and Goals are? using the User-Centric & Collaborative Design, Ethnography Research and Usability Engineering methods. These combined with interdisciplinary approach not only helps us creating products and services which are highly usable and innovative but also in envisioning new products, services and brands.



 
 
 
BENEFITS OF WORKING WITH US
Few of the things you can achieve with our services:
>Improve the usability and UX of your product
>Enhance your brand & its impact
>Distinguish yourself from competitors
>Gain greater return on your investment
>Give users a product they cannot live without
>Cost effective andtine efficient product development
>reduced bug fixing
 
What our customers has to say:
First engagement with a new organisation so we were apprehensive if USERLabAsia will able to deliver to our expectations, but to our surprise these guys have done wonderful job on our project...high quality, delivery before time, positive attitude & energy and above all very open and engaging with out team which have helped our team appreciate the design process...Virender S, Director, ErgoTel Pvt. Ltd.
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USERLabAsia UPDATES
 

We are hiring...
 
Design Professionals
Good Design/UX professionals are hard to find, so we are always keen to hear from those with relevant experience...
Open positions...

USERLabAsia Support...
 
Design/UX Evangelism
USERLabAsia always support design research and UX initiatives including USID, UPA Asia & ACM...
Supporting Gurukul2011...
 
 
 
 
OUR SERVICES
Design Research
  “USERLabAsia uses ethnographic techniques (contextual observation/enquiries) combined with focus groups..." 
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User Experience Design
  “Creating a good, usable and innovative UI design is an iterative process that involves utilizing user research to make sure your design decisions..." 
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Innovation
  "Our innovation strateggy is driven from end user focus and we do take into consideration business objectives and feasibility..."
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Industrial Design
  “From Product conceptualization to material research to product engineering to packaging and finally the develoment, USERLabAsia offers one stop shop to our clients..." 
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Branding & Visual Communication
  “Visual design makes a decisive contribution toward a consistent and visually attractive look as well as toward a positive impression of the quality of a user interface..." 
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VPAT & 508 Compliance
  “Software or web accessibility is a legal requirement for any software systems to be accessible to all kinds of users,..." 
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